November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Will Google Reopen YouTube?

Digital advertising is poised to grow despite a looming economic slowdown, according to midyear advertising forecasts from Zenith and GroupM. The macro trends are distressing: As inflation rises, tech stocks crater, and the potential for a recession increases. The only certainty is that uncertainty is on the horizon. But even though both Zenith and GroupMContinue reading »

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