November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TV 360: Why Marketers Should Combine Linear TV And CTV Advertising

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Maria Mryasova, director of product at DCMN. The number of cord-cutters has never been higher, and ad spend dedicated to connected TV (CTV) is rising steadily every year. But advertisers shouldn’t discount linear TV justContinue reading »

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