November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku and Walmart Partner in Exclusive Streaming Ecommerce Offering

Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. The companies describe the partnership as a “first-of-its-kind,” bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code. “Through…
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