November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon’s $30 Billion Advertising Business Debuts at Cannes

CANNES, France — For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going to need a bigger boat. While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes’ famed Croisette, Amazon chose…
Adweek Feed