In MTV Entertainment Group’s Juneteenth Spot, a Black Creator Subverts Common Media Imagery

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth. Filmmaker Ewurakua Dawson-Amoah is behind “Noitamalcer” (“reclamation” backwards), a one-minute ad focused on Black resilience. The spot includes a narration of an original poem Dawson-Amoah wrote about the topic. Lines…
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