December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

FreeWheel Integrates Multiple ID Solutions, Connecting TV Buy And Sell Sides

Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform now supports ID solutions from Blockgraph, LiveRamp, TransUnion, Experian, Merkle and OpenAP, which can be overlaid with publishers’ and advertisers’ first- and third-party data sets for more accurate cross-screen targeting and measurement.

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