November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mastercard Has Dropped an Album. Will People Listen?

It’s been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices in this sonic revolution. Mastercard believes it’s cracked the code on breaking through. In a presentation at the Cannes Lions International Festival of Creativity, Mastercard unveiled an…
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