Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after a 17-year stretch at Target. He joined Albertsons shortly after it added former Target exec Kristi Argyilan as retail media SVP. Argyilan came aboard to build out an ad platform business akin to Roundel, the… Continue reading »
The post Why The Grocery Chain Albertsons In-Housed Its Retail Media Network And What It Plans To Do Next appeared first on AdExchanger.
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