The Bakery expands to Melbourne

AUCKLAND, Wednesday: Boutique Kiwi production agency The Bakery, celebrating one year in business, after starting up during the Covid-19 lockdown from their home in Titirangi, is now expanding further – to Melbourne.

Founder Steve Baker said: “We have set their sights on overseas partnerships to expand our business and continue ou goal of working as a collective, rather than competing with others in the industry.”

Baker began his career working internationally on a range of brands such as Reebok, Les Mills, Unicef and Lotto.

“The Bakery Collective is a group of passionate local and international talent who work together to create standout pieces of film, photography and content for brands,” he said.

“We’re big believers in working collaboratively to create work that brings fresh perspectives to our clients’ brands.”

“We’re made up of around 25 creative thinkers, directors, photographers, producers, art directors, editors, sound designers, and colorists, and currently spans New Zealand, Australia and Los Angeles.

“We’ve worked hard to build a collective of creative and passionate people who bring with them a wealth of knowledge and craft to every brief and client. We’re now looking to collaborate with more brands and businesses to utilise these skills to help them push their stories forward.

“This way of working will exemplify itself in a new partnership currently under way with a creative studio based in Melbourne, yet to be announced.

“We’re really excited to be partnering with well-known and admired creatives across the Tasman to leverage incredible talent. We’re big believers in working collaboratively to create work that brings fresh perspectives to our clients’ brands and being able to tap into esteemed creative talent locally and globally to do so is really exciting.

“Watch this space.”

About The Bakery
Based in New Zealand, with a global collective of creative talent, The Bakery Collective is a full service film and photography production company founded in 2021. Creative storytelling is at the heart of everything we do. Coming together to create ideas, continuously challenge and connect is what gets us excited.

• www.thisisthebakery.com