May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ally Bank Pledges Equal Opportunity Ad Spend for Men’s and Women’s Sports

While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to men’s and women’s sports and advertising spend. Ally Bank is trying to address that disparity in its own way. And the online-only financial institution, which specializes in home and auto lending, aims to influence others…
Adweek Feed