On this week's episode of To Dine For, host Kate Sullivan is on location in Napa Valley at Chimney Rock...
Month: June 2022
Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of...
Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates...
Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok TV Last week, TikTok announced a new comedy...
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
With well over 150 books to his name, James Patterson is one of the few writers in history whose name...