May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adidas Global Head of Marketing on Unlocking the Power of Authenticity

On this week’s episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers. “I often think of my favorite Maya Angelou quote, ‘People will forget what you say, they’ll forget what you did,…
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