As Ad Tech Consolidates, Publishers Need To Tread Carefully

Jayson DubinCEOPlaywire“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jayson Dubin, CEO at Playwire. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Remember ad exchanges? They used to be a regular feature of… Continue reading »

The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger.

AdExchanger