December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google’s Topics API Picks On Smaller Publishers

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.

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