There’s a disconnect between those ad buyers in the trenches of online advertising and their own corporate leaders up the C-suite, who are accustomed to determining marketing group budgets based on ROI and other basic advertising KPIs that, frankly, are going haywire right now. One way to deal with that disconnect is to add someone… Continue reading »
The post How Carter’s Juggles A Marketing Measurement Overhaul appeared first on AdExchanger.
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