As US regulators increase antitrust pressure on Google, the company is considering offering its ad tech business as a concession to the US Justice Department, according to The Wall Street Journal. Such a move could include a spinoff of a few ad tech products: the former DoubleClick DSP, now known as Google DV360, the Authorized… Continue reading »
The post The Big Story: Imagining A Google Ad Tech Spinoff appeared first on AdExchanger.
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