AUCKLAND, Today: World Rugby and Rugby New Zealand have appointed Common Ground PR NZ’s Olivia Boswell by to create and deliver an earned media campaign for the forthcoming Women’s Rugby World Cup, to be held in New Zealand in October.
Boswell said: “This month the Rugby World Cup 2022 Family Reunion digital marketing campaign launched as tickets for the tournament went on general sale in June.
“We have an ambition to make this the biggest and best Women’s World Cup in history and the agency’s campaign will help us deliver on this.”
“The PR campaign is designed to complement the marketing campaign with attention-grabbing PR and digital activity to get new fans to attend the Women’s Rugby World Cup.”
World Rugby’s Ireland-based head of marketing Joe Pecchia said: “The Space Between’s unrivalled knowledge and expertise in women’s sport coupled with their creative spark made them the obvious choice.
“We have an ambition to make this the biggest and best Women’s World Cup in history and their campaign will help us deliver on this.”
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