November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Understand Where TV Is Going, Track The NFL; Ad Buyers Grapple With Real Data Emissions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field.Continue reading »

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