GA4 Will Replace Google Analytics In Just A Year – Are You Ready?

Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of partnerships and growth at Incubeta.  Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web… Continue reading »

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