For decades, political advertisers have spent big to promote their candidates on linear television in the weeks leading up to an election. Now that streaming and connected TV are catching up to linear in terms of scale, political advertisers are making budget reallocations that favor CTV across all content types, including sports.
The post FuboTV Preps For Uptick In Political CTV Ad Spend With Three Data Integrations appeared first on AdExchanger.
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