Aura Bora Creates a Different ‘Secret Menu’ for Sparkling Water Loyalists

Those who enjoy “secret menus” may automatically think of brands such as McDonald’s, Starbucks and Chick-fil-A. However, craft sparkling water brand Aura Bora is taking a different approach to the secret menu in order to build consumer intrigue and loyalty. For its latest direct-to-consumer marketing approach, Aura Bora released a secret menu of its own,…
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