Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’

Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. This second delay drew “maybe half an eyebrow raise,” said Peter Barry, VP of addressability at PubMatic. The longer runway will give advertisers and publishers more… Continue reading »

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