Why Technology Should Follow Behavior (Not The Other Way Around), With VMLY&R Commerce Innovation Chief Roy Armale

A podcast interview withRoy ArmaleGlobal Chief Innovation OfficerRoy Armale’s degree in behavioral and consumer psychology comes in handy for his job as global chief innovation officer at VMLY&R Commerce, which was formed in 2020 through the combination of WPP agencies VMLY&R and Geometry. “Although I work in tech, I tackle it from a behavior-first point… Continue reading »

The post Why Technology Should Follow Behavior (Not The Other Way Around), With VMLY&R Commerce Innovation Chief Roy Armale appeared first on AdExchanger.

AdExchanger