November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads?

When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its…
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