Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare… Continue reading »
The post Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger.
More Stories
News Insiders Pick 2024’s Most Historic Moments: ‘The Year of Trump’
Agencies Need Teams, Not Departments
10 Ads That Struck a Cultural Nerve in 2024