May 3, 2024

Programmatic

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Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshareContinue reading »

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