November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Political Ad Buyers, First-Party Data and Other Perks of the Axios Purchase

On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $ 525 million, marking the beginning of a new era for the publisher whose signature style of bullet-point reporting helped it rise to nationwide prominence just five years after launching. The acquisition comes at an inflection point…
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