The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S. population falls into at least one of many minority groups: Black, Latinx, Asian, LGBTQ+,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest
DDB Aotearoa named Agency for the Year for 2024