April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why You Can’t Afford to Miss Your Next Campaign Deadline

During the pandemic, global streaming consumption accelerated exponentially. But expansive growth comes with expansive problems, including an unprecedented volume of late or failed campaigns. It’s time to shine a light on exactly what happens when someone misses a deadline – and why it’s so risky, writes Jason Trout, global chief digital officer at Peach.

The post Why You Can’t Afford to Miss Your Next Campaign Deadline appeared first on AdExchanger.

AdExchanger