December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertisers Need More Than AI. They Need Diverse Human Talent

Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Over the past few years, advertising has become far more data-driven. AI is playing a large role in the transformation, helping advertisers measure campaign efficacy and transform data into actionableContinue reading »

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