Ruffles Twists the Sports Marketing Playbook With WNBA’s A’ja Wilson

As the 2022 Women’s National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond. With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the…
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