Fighting FOFO In The Programmatic Supply Chain

A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. That’s not news. Media and marketing consultancy Ebiquity recently analyzed $ 7 billion of digital ad spend among its clients and found that almost 20% of it – nearly $ 1.5 billion – got gobbled up before publishers could see a dime.… Continue reading »

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