December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Retailers Are Publishers Now And They Need Better Ad Tech

Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas Reiffen, CEO of Crealytics, retailers are seeking ways to combat margin pressure, emulate Amazon’s extraordinary advertising success, deepen relationships with brand partners, and better understand their customers. Cue the retail media boom. 

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