November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

It’s Time To Retire The Notion Of CTV As ‘Incremental’

The marketing funnel is ever-changing, and cookie deprecation isn’t making things any easier. Advertisers have two choices, writes Tom Wolfe, SVP of business development at Viant: Collaborate with industry partners on the front edge of next-generation data solutions, or cling to the past and hope for the best.

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