May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Stuck in ‘Experimental’: Why Snap’s Growth Bets on AR Look Uncertain

Snap’s tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform’s revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in…
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