Peter HamiltonHead, Commerce TVQVC. HSN. Infomercials. Direct response TV. “The idea of television commerce is not new,” says Peter Hamilton, head of TV commerce at Roku, on this week’s episode of AdExchanger Talks. But the opportunity today is different. There’s Shopify, BigCommerce, and there are APIs available to take care of everything from uploading product… Continue reading »
The post Why Roku Is Hopping On Shopping appeared first on AdExchanger.
More Stories
PHD Aotearoa’s new senior leadership team appointments
Burger on the dancefloor: Spark celebrates free data for Spotify music with exclusive event
Around the World: Elon Musk’s brand freefallin’ and celebrity splits shine in marketing