Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on Monday. Zynga, which declined to share the terms of the deal, is acquiring all of Storemaven’s IP and technology, and it will add Storemaven’s staff of 50 to its current headcount of 2,900. Storemaven Founder… Continue reading »
The post Zynga Buys ASO Platform Storemaven To Cut Down On CAC appeared first on AdExchanger.
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