Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. You can think of Kevel as a plumber for plumbers. The company, which rebranded from Adzerk to Kevel in 2020, offers APIs to make it easier for engineers to create and… Continue reading »
The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger.
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