Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. You can think of Kevel as a plumber for plumbers. The company, which rebranded from Adzerk to Kevel in 2020, offers APIs to make it easier for engineers to create and… Continue reading »
The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected