Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model Context...
APIs
In digital advertising, every new tool promises to be an “easy button.” Too bad there isn’t one for IP address...
In T.S. Eliot’s poem “The Hollow Men,” he writes: “This is the way the world ends Not with a bang...
You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all...
Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels...
Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced...
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand...
Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build...
Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party...