You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those […]
The post Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In appeared first on AdExchanger.
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