Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion Optimization appeared first on...
Conversion
New Zealand based marketing agency Conversion Marketing has launched a new multi-channel content creation service. The service brings strategy, production and...
You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all...
Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff,...
Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about...
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV...
Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM)...