Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about...
Conversion
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV...
Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM)...
For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies...
For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. A code error...