Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party data before the clock runs out on third-party cookies. But, depending on the site, roughly 5% of the emails publishers collect from their readers – fine, call it zero-party data, if you must – are generated by… Continue reading »
The post Lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones appeared first on AdExchanger.
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