Hyper partners with Liquorland to launch specialist liquor retail media network

AUCKLAND, Monday: Retail media solutions agency Hyper has been appointed Liquorland’s retail media network partner.

Hyper ceo Ben Partington said: “We’re proud to partner with New Zealand’s number one specialist liquor retailer. The value the Liquorland media network will bring to advertisers looking to access such a defined shopper segment is compelling.”

The resulting partnership will see Hyper deploy internal high-definition 65” and 55” digital screens across Liquorland’s 135 store network. These screens will be available for both supplier and third party advertisers to purchase from 1 October . 

“Hyper will deploy high-def 65” and 55” digital screens across Liquorland’s 135 stores– available for advertisers from 1 October.”

Media GM Chris Burton said: “While Liquorland’s suppliers are likely to make up the bulk of the advertiser base, this channel is unique by retail media standards in that it also caters for external companies and brands looking to engage Liquorland’s audience of over 1 million shoppers per month.

Henrys adds scale
“Liquorland also has some complementary news to share which has positive implications on the scale of the retail media network. The Henrys banner will move to the Liquorland brand and operating model. This change  will see Liquorland emerge as the largest organised specialist liquor network in New Zealand with over 160 stores as early as January 2023.

Liquorland head of marketing & CX Angela Hurst said: “We’re thrilled to partner with Hyper to take our instore experience to the next level, and further toward what good retail looks like.

About Hyper
Hyper is an independent retail marketing and media solutions provider that helps New Zealand retailers and FMCG brands better engage and convert their customers.

• hyper.nz