Why Podcasters Buy In-Game Reward Ads; Come To TV, Ye Programmatic Powers That Be

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing downloads, Bloomberg reports.  The idea is to serve mobile in-game reward ads that players click to collect some virtual loot. In exchange, the user downloads a podcast episode in the background.  It’s a win-win-win for… Continue reading »

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