My kingdom for an independent third-party administrator. Although The Trade Desk is still seeking an entity to fulfill the admin role for Unified ID 2.0, it continues to strike partnerships to support UID2 in the meantime. On Thursday, Optable became the latest company to partner with The Trade Desk via UID2. The integration is in… Continue reading »
The post (Clean) Room For One More: Optable Joins Unified ID 2.0 appeared first on AdExchanger.
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