November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Off Madison Podcast: How Ads Are Still Getting Disability Representation Wrong

The number of disabled people worldwide is 15% of the population. And that number is expected to rise due to Covid. Still, only 1% of advertising actually reflects disabled consumers, and even that little percentage is rife with problematic portrayals that still center on non-disabled viewers. In Episode 4 of Off Madison, Adweek inclusion and…
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