April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ESPN Gives NBA New Creative Brand Identity Ahead of Broadcast Season

It’s hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday’s tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms. The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will…
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