April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ESPN and the Evolution of Sports Marketing

Sports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey season comes to an end. The Worldwide Leader in Sports, ESPN, has also long sought ways to keep fans plugged in, non-stop. And it’s Emeka Ofodile’s job to see that they do, whether that’s on…
Adweek Feed