Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists can match against each other’s audiences. Dubbed Publisher Advertiser Identity Reconciliation, or PAIR, the solution is available via Google DV360, its DSP, starting Tuesday.… Continue reading »
The post Google Unveils PAIR For Clean-Room-Style Activation appeared first on AdExchanger.
More Stories
Dino Burbidge joins WOO to spearhead creative focus
Here’s What the New CBS Evening News Will Look Like
Lumo billboards remind Kiwis to skip the supermarket chaos for Bargain Box