Google Unveils PAIR For Clean-Room-Style Activation

Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists can match against each other’s audiences. Dubbed Publisher Advertiser Identity Reconciliation, or PAIR, the solution is available via Google DV360, its DSP, starting Tuesday.… Continue reading »

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